When? Wednesday 14 April, 10.00-11.30 (EST), 15.00-16.30 (GMT)
Where? Your Office - Or Anywhere You Happen To Be!
Early-Bird Booking Now Open - save 30%
Some of the world's most dynamic, far-sighted cultural organisations are
enhancing their income and securing their future by linking with young
professionals - that most affluent, influential, sought-after demographic.
Join us on 14 April for an International Online Seminar with
highly-experienced researcher Dr Erin Barnes, who has worked and researched
extensively in this field. Erin has held positions at the Corcoran Gallery
of Art, the Arlington Arts Center and the Meridian International Center and
sits on the Steering Committees of many cultural organisations. She holds a
PhD and MA in Museology from the University of East Anglia and a BA in
Economics/International Area Studies from the University of California, Los
Angeles.
What you'll learn
Membership programmes are an important means of fundraising, developing
relationships with visitors and creating a base of support in your museum’s
community. And museums are increasingly targeting young professionals as
potential new members, with the aim of attracting new audiences and
establishing a strong group of future patrons. To succeed, they are
increasingly creating categories of membership, and programmes of activity,
designed specifically for them.
Developing and marketing membership to young adults challenges museums to
create a distinctive brand and to provide appealing programming that
balances the museum’s mission with the social activities necessary to
attract this sought-after demographic.
Washington, DC is a fertile market for young professional organizations, and
the city’s museums provide powerful case studies in this field.
The seminar will draw highly actionable conclusions from a range of detailed
case studies, examining both well-established groups for young professionals
(including the Smithsonian Young Benefactors, and the Corcoran Gallery of
Art’s 1869 Society) and newer initiatives (including the Trust for the
National Mall’s L’Enfant Society and the National Archives’ Young Founders
Society.) In particular, you'll discover the secrets of their successes in
the key areas of attracting, motivating and retaining members.
The event will be highly interactive and you'll be able to pinpoint in
advance particular issues you’d like Erin to explore - and ask questions
during the event to get the information you need to address your
organisation's specific challenges.
Exceptional value and convenience
The seminar gives you access to unique advice, information and inspiration -
from the comfort of your laptop or desktop computer. No travel time or
expense involved!
Cocktails & Culture: Cultivating Generation Next is terrific value at just
£47 (Limited Time Early-Bird Rate). And you can participate with a group of
your colleagues at no extra cost. Your fee also includes access to the
recording of the event, and the ability to share the recorded experience
with your colleagues - all inclusive!
To register and for more information, please visit:
www.museumsetc.com/?p=2659 Please note that places are limited and early
booking is strongly advised.
I hope you'll join us for what promises to be a very exciting event!
Graeme Farnell
MuseumsEtc
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