Mario,

This is an exciting idea. The Natural Science Collections Alliance 
(http://www.nscalliance.org/) has produced "Dinosaurs to DNA", a program 
promoting natural history collections that could be a useful starting point 
for something like you suggest. Perhaps AAM or other large organization 
could be worked with to provide such evangelical tools.

For individual museums though, the best evangelists are the outreach 
program presenters, the volunteers and the staff themselves.

Especially volunteers. if volunteers have t-shirts or some other type of 
informal "uniform" they can feel comfortable wearing around town, they can 
become an army of evangelism. They're usually (or should be) enthusiastic 
about their museum (or they wouldn't volunteer there) and are pretty 
knowledgeable (or should be) about the organization.

They should all be prepared to respond to basic questions about where they 
volunteer. At the least all volunteers at every museum should know location 
and weekly hours!!!

For museums in general local or national museum associations could fulfill 
the general role of evangelist - whether actually hiring someone or having 
their organizational volunteers doing some promotion of museums to tourist 
boards and the like.

Just a could ideas.

Bob

_____________
Robert B Hole Jr

Museum Educator/Curator currently seeking employment
www.biologybase.com/resume/default.htm

At 11:35 AM 2/4/2006, you wrote:
>Apple Mac, Commodore Amiga, Ducati Motor, Harley Davidson etc etc are good 
>example of evangelism...there are users that try to attract other 
>individuals to become users.
>
>What about museums evangelism, to attract more visitors?
>
>Any experience about?
>
>I just open a topic also in my blog where I will report results from this 
>list.
>
>Kind regards
>
>Mario
>
>--
>Mario Bucolo, ABIS MultiCom & Museumland CEO
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