Start with superintendents and/or or principals - ask them for the appropriate staff names.
See if you or a rep could attend a staff meeting.
Maybe your board has school personnel or contacts.
how about person to person with the librarian (if there is one!)? -- or mail addressed to them
they could copy your hand outs and put info in staff mail boxes.
I then did person to person with department heads and sometimes was able to attend dept meetings to
pitch how the local museum would fit.
And the towns recreation director who does youth programs?
Do learn about the curriculum on your state and local level and target the overlap
How about PTA personnel and/or meetings. Hand outs and or presentations
or a poster at the entrance.
If they have a web site - contact the web master and see if something could be posted.
Social networking contacts?
Radio - tv stations? of course newspapers (again - if any!)
Best wishes, Barbara, retired librarian - (K_12)
-----Original Message-----
From: Casandra Karl <[log in to unmask]>
To: MUSEUM-L <[log in to unmask]>
Sent: Sat, Aug 10, 2013 7:48 am
Subject: Re: [MUSEUM-L] -- School marketing incentives?
Leah,
To be honest, the best marketing plan I have used is to try to include as much content as possible that fits with the school's curriculum. I have implemented this at three different museums that I have worked with and achieved at least a twofold increase in attendance at each! If you need tips on how to work with teachers and incorporate curriculum elements please send me an email and I would be happy to help!
-Casandra
[log in to unmask]
www.museumsolutions.net
Sent from my iPhone
On Aug 2, 2013, at 1:25 PM, leah walker <[log in to unmask]> wrote:
Hello all. As the new school year looms ever closer, we are wondering what your best school marketing plan has been? We are a small historic house, drawing on local county schools for our field trip business. (City schools no longer take field trips.) We have tried calendars, a discount, seed pouches, etc. What has been successful for your site? What seems to attract teachers and educators to your site? Any information will be much appreciated!
Best,
Leah Walker
Site & Events Manager
Doak House Museum
Tusculum College
Greeneville, TN
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