Good Morning Anne,

I would recommend basing your advertising costs on the following
formula.

Last year's actual total attendance x $1.00 = advertising costs (hard
dollars) for media buys.

In other words, if you had 100,000 total attendance, you could spend
approximately $100,000 in advertising......if you had 30,000 total
attendance, you could spend approximately $30,000 for advertising/media
buys.......

This is a recommended "rule of thumb".....

Best Wishes,

Wesley

P.S. I consider advertising as something that costs real dollars for
"placement" (i.e. the back cover of Time Magazine).....and public
relations as something that does not cost real dollars for "placement"
(i.e. the front cover of Time Magazine).

Wesley S. Creel 

Administrator of Programs

Pink Palace Family of Museums

Memphis, Tennessee

USA

www.memphismuseums.org <http://www.memphismuseums.org/> 

 

 

 

________________________________

From: Museum discussion list [mailto:[log in to unmask]] On
Behalf Of Anne McCudden
Sent: Friday, April 13, 2007 10:48 AM
To: [log in to unmask]
Subject: Budgeting Question

 

Hello:  I was wondering if people could tell me what percentage of their
annual operating budget is allocated for advertising and public
relations?  Please respond off list.

 

Thanks, Anne

 

 

Anne McCudden

Museum Director

Ah-Tah-Thi-Ki Museum

(863) 902-1113 Office

(863) 228-1575 Cell

[log in to unmask]

 

 

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