List members may be interested in the following new publications.
The Museum Retail Collection brings together the practical, profitable
experience of one of the world's leading museum retailing consultants and
fourteen of the world's leading museum retail professionals. And to
celebrate the launch of this new Collection, copies are available at a
savings of 35% until 15 October.
The Museum Retail Collection consists of four information-packed items:
1. BOOK: a 400-page hardback book by Andrew Andoniadis, containing 60
chapters of world-class advice on enhancing your museum store's
profitability, with the emphasis is on achieving better real-world results,
and on simple effective implementation: Museum Retailing - A Handbook of
Strategies for Success.
2. BOOK: a 204-page paperback book providing a wealth of inspirational new
ideas, case studies and strategies from leading international museum store
managers on how to boost both your store's income and customer satisfaction:
you'll learn from the experience of world-class stores including the Natural
History Museum, Cooper Hewitt Design Museum and Royal Collection
Enterprises: Alive to Change - Successful Retailing in Museums.
3. ONLINE SEMINAR: your organisation will have a guaranteed place at our
seminar in which retail consultant Andrew Andoniadis will speak about The
Ten Deadly Sins of Museum Store Retailing, being held on Wednesday 27
October, 10.00-11.00 (EDT - New York); 15.00-16.00 (BST- London).
4. VIDEO: of the Ten Deadly Sins seminar - perfect if you can't make the
date, or want to share the content with your colleagues - containing the
complete audio, presentation materials, delegate questions and discussion
from the event.
The Museum Retail Collection will be of value to museums and heritage
organisations large and small alike. The books in the Collection are already
being used by many of the world's leading heritage institutions, including:
Ashmolean Museum, Australian Museum, British Library, Canadian Museum of
Civilization, Historic Royal Palaces, Museum of London, Museum Shops Assoc.
of Australia, National Gallery, National Library of Australia, National
Portrait Gallery, Rijksmuseum, Science Museum, Shakespeare's Globe, Tate,
Van Gogh Museum, V&A, and museums throughout the USA.
These four products normally cost £156.87. However, when you order The
Museum Retail Collection, you receive them all for just £97 (plus shipping)
- a 35% savings! Please note that his special launch rate is only available
until Friday 15 October.
For more information and to order your copy, please visit:
www.museumsetc.com/?p=3439
I hope you'll want to take advantage of this exciting collection - and the
great launch value. And, as always, if once received, you feel this
Collection is not for you, we'll happily provide a full refund!
Graeme Farnell
Publisher, MuseumsEtc
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