Charlotte,
One method to consider is to stop thinking of your Facebook page as a billboard
for announcing events, and to start thinking of it as a parallel museum. While
we have some crossover, our Facebook members and "real" members are different
crowds - the Facebook group being mostly people who grew up here in tiny
Thomasville, GA but are now scattered across the country. Try using your page
to post original content - images in your collection that are not on
exhibit, images of artifacts, scans of documents like letters, newspaper
articles, diary pages, etc. Engage your users - ask them to identify things for
you, name who is in pictures, ask them their opinions on things you might try at
the museum...you'll be amazed at the information that comes from "crowdsourcing"
- and don't batter them for donations, etc. Once in awhile is ok, but most
Facebook users enjoy the "freeness" of the content. The donations, memberships
and sales will come as people come to think of your page as a daily site visit.
All the other things, which are good suggestions - having existing members and
board members sign up, putting in web page links, etc., are nice but in the end
are meaningless if you're not creating good content to keep the visitor
interested..."likes" for "likes sake" is not the goal, the goal is to have an
engaged online presence that will be a benefit to your museum...otherwise,
someone may "like" your page once, then hide it from their newsfeed if all
you're doing is announcing events at a museum hundreds/thousands of miles away.
That's what I do.
If you don't already, also set up a PayPal account so when folks eventually ask
about memberships, there will be an easy, online way for folks to donate...and
please be sure to visit our Facebook page in the link provided below! :)
Ephraim J. Rotter
Curator
Thomas County Historical Society
Museum of History & Lapham-Patterson House
229-226-7664
[log in to unmask]
www.thomascountyhistory.org
facebook fan page
________________________________
From: Charlotte Reineck <[log in to unmask]>
To: [log in to unmask]
Sent: Mon, February 28, 2011 12:33:38 PM
Subject: [MUSEUM-L] Facebook "Likes"
Hi, Listers--
Anyone have advice on how to obtain Facebook "Likes" for our small, local
museum's Facebook page? We're not interested in pursuing advertising through FB,
but we would certainly like to increase our FB and website traffic and
visibility.
Here's our website:
http://www.haymarketmuseum.org/
Here's our Facebook page:
http://www.facebook.com/pages/Haymarket-Museum/171551349533355
Your ideas are most welcome. Thanks very much.
Charlotte Reineck
Alexandria, Virginia
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