Before even thinking about organizing a membership drive, why are the
numbers down?  Is the Museum relevant to the community they serve?  If not,
why not?  If not, why should anyone want to be a member?  If not, what
changes can the museum take to be more relevant to the community that they
serve?

I don't mean to be harsh on this issue, but it seems an important starting
point.



On Tue, Jan 10, 2017 at 8:08 AM, Yearous, Jenny Dee <[log in to unmask]> wrote:

> Hello, I received this email on our state museum list serve.  It is coming
> from a small county historical society here in ND.  We got a couple of I
> would be interested too type replies but haven't seen any ideas.  So I
> would like to post it to you all.  Do you have strategies that work for
> small underfunded institutions in sparsely populated rural settings?  I
> imagine there are others out there with similar issues so please post to
> the list.   Thanks in advance
>
> Jenny Yearous
> Curator of Collections Management
> State Historical Society of North Dakota
> ______________________________________________________________-
> Hello All!
>
> I hope everyone had a good holiday season! Going through the end of year
> financials, we noticed that our yearly memberships are down, and seem to
> have been trending down for the last few years. Since it's the 25th
> anniversary of our opening, I was thinking that this year might be a good
> year to do a membership drive, and see if we can get those numbers back up.
> I was wondering if any of you have done a membership drive recently (or not
> so recently) and have a particular strategy, or something that worked well
> for you? Did it work at all? Any ideas would be appreciated!
>
> Thanks!
>
>
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-- 
Robert Connolly
rcnnolly.wordpress.com
museumcommunities.com

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