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From:
Anne Farrell | MCA San Diego <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Tue, 7 Jan 1997 11:18:56 -0500
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I agree with Eric that an M.B.A. can be a very useful graduate degree for one
entering the "business" side of museum work.  UCLA has an outstanding
program, and an excellent placement record.  It's interesting to me how these
grad programs have mirrored real life -- from the mid-1970s to the mid-80s,
the emphasis was absolutely on management and finance, often rather
theoretical more than practical.  As time went on, though, the emphasis began
to shift to emphasize marketing and fund raising.  Now, I believe there are
even academic degree programs in fund-raising -- something unheard of a short
time ago.  As all museum struggle to make their incomes match expense, a
person who comes to their job with fund raising or marketing expertise is
valuable, indeed!  I suspect that might be true even on the academic side of
operations -- curatorial, education...

Anne Farrell

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