Let me add my questions, and then if you have been doing this and want to share/answer, you can do so individually or post to the discussion:
How have you used this targeted advertising?
How is it done?
How successful do you feel it has been?
What sorts of programs have you used this for that you feel have been most successful? Least?
How do you feel it has expanded awareness of your museum and/or offerings?
Which demographics do you feel that has worked best to reach?

Thanks,
Keni Sturgeon





On Tuesday, November 5, 2013 12:51 PM, Meg Justus <[log in to unmask]> wrote:
 
I don’t suppose there’s any way for this to stay on-list so 
that the rest of us can learn how to target specific demographics via social 
media, too?
 
Thanks!
 
Meg Justus
independent curator 
 
  
Hi all,
I've been asked to find out how many of you are using Facebook to target 
posts to specific demographics? If you are, would you please email me 
([log in to unmask]), as I have several questions I need to ask.
 
Thanks!
Keni 
Sturgeon
Curator 
& Museum Director
Willamette 
Heritage Center 

Salem, 
Oregon

 

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