I'm going to be formatively evaluating two different versions of=
 an adult
program brochure tomorrow using members of the museum who will be=
 present
for an event.  I was wondering whether it would be better to:   (1)=
 show
them the brochure currently used, get their reactions to it, and=
 only then
show them the other brochure to ask them comparative questions; or=
 (2) show
them both brochures at the same time.   I'm leaning toward the first
methodology, but thought I'd get a few other viewpoints in case someone=
 had
done this particular thing before.

Thanks.


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William H. Stirrat  (Bill)
Evaluator/Market Researcher              ? !
Our Minnesota Science Hall                  o
Science Museum of Minnesota          /( )\
30 East 10th Street                                    =87
St. Paul, MN  55101
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