I wonder whether your objective is to justify changes in your brochure,=20
elicit candid responses regarding the difference between the two, get=20
a feeling of preference from your audience, or something else.  And I'm not=
=20
sure what your first method will really be testing.

I lean toward the second method of showing the two brochures and asking=20
for candid responses.  My gut reaction is that this method is more=20
direct and may be less leading to your audience.  I think that you may get=
=20
less bias from visitors who inherently want please you by telling you=20
that your second product is better.

___________________________________________________________________________=
_
   "Yet I will rejoice in the Lord, I will be joyful in God my Savior."
=09=09=09      --Habakkuk 3:18
Missi Mercer (and Queenie too!) | (202)496-0894 | [log in to unmask]
u

On Fri, 6 Oct 1995, William H. Stirrat wrote:

> I'm going to be formatively evaluating two different versions of an adult
> program brochure tomorrow using members of the museum who will be present
> for an event.  I was wondering whether it would be better to:   (1) show
> them the brochure currently used, get their reactions to it, and only the=
n
> show them the other brochure to ask them comparative questions; or (2) sh=
ow
> them both brochures at the same time.   I'm leaning toward the first
> methodology, but thought I'd get a few other viewpoints in case someone h=
ad
> done this particular thing before.
>=20
> Thanks.
>=20
>=20
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> William H. Stirrat  (Bill)
> Evaluator/Market Researcher              ? !
> Our Minnesota Science Hall                  o
> Science Museum of Minnesota          /( )\
> 30 East 10th Street                                    =87
> St. Paul, MN  55101
> [log in to unmask]
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>=20