Perhaps we calculate differently in Australia but my understanding of percentages is that when you mark up 100% you add 100% onto the original price i.e. $5 becomes $10. However a 50% reduction on that $10 brings it back to $5 i.e. you are taking half of it off. Just my two cents worth (or should that be three?) Margaret Perkins Museum of Victoria Melbourne, Australia > ---------- > From: Ross Weeks[SMTP:[log in to unmask]] > Sent: Wednesday, 13 August 1997 12:57 AM > To: [log in to unmask] > Subject: Re: Retail Markup (was Re: Glasgow Museums UK -Reply) > > Naw. A 50% markup is "half again" the original price. That is, 150% > of > the $5 is $7.50. The goal is to double the original price, i.e., 200% > of $5 > is $10. > > ---------- > > From: Hodcarry <[log in to unmask]> > > To: [log in to unmask] > > Subject: Re: Retail Markup (was Re: Glasgow Museums UK -Reply) > > Date: Monday, August 11, 1997 11:08 PM > > > > Actually doubling a price (cost $5 retail $10) is a 50% markup and > is > the > > goal in many retail areas. >