Mark, Instead of scrapping your admissions program right off the bat, why don't you experiment with free days? A number of museums offer one free day or evening a month (you could offer one free day a week if you wanted to) and see how it goes. This way, you won't completely lose what income you do have from admissions, while at the same time you acknowledge that you have audience who simply can't afford to pay. You might also want to conduct a survey of visitors, members, key people in your community -- get their take on the situation before you make any changes. As a former museum administrator, I hate the thought of cutting back on an established form of income, no matter how big or small it is -- it might be difficult to replace (or reinstitute at a future date if you have to). Besides, there's that positive psychological factor of having to pay for something worthwhile. Good luck. Anne W. Ackerson Independent Consultant Specializing in Management, Development & Creative Services for Cultural Institutions Olean, New York 14760 716/373-5403