In a study we recently conducted of members of the Museum of Anthropology (where labelling is sparse in many galleries), we posed a question about labelling. The answers we received back (about 500), broke relatively evenly into two groups: the first felt strongly that the aesthetics of the museum were such that labels would interfere with visitors' enjoyment of objects and spaces (and views out) and that if some people wanted more information, there were many other, less oppressive sources available; the second felt equally strongly that the museum should not expect people to come with enough cultural knowledge to figure out what they were looking at and it was our responsibility to make the learning process easier for them. Of course there were people "in between" too, many offering creative solutions (computer access, layered labelling, handouts, guided tours, and audio guides). Though members are no doubt a more knowledgeable bunch than casual visitors, we believe the findings are useful to rethink our service to all visitors. Kersti Krug Museum of Anthropology The University of British Columbia Vancouver, Canada