Catherine Lewis posted this message recently:
>
> > From Catherine Lewis:
> > >
> > > Does anyone on the list know of any recent studies that discuss how
long
> > > visitors spend reading labels in exhibition galleries?
> > >

I have a personal view based on some experience. I think averages don't
mean that much in this case. Given depth of text, most people will skim
the titles and move on and a subgroup will read most of it. It is better
to try to characterize what these two groups are doing, their relative
size, and their relative importance for your exhibit.

I know how you can find studies. Contact Patty McNamara at the Adler
Planetarium. She's been in evaluation for decades and can steer you right
to a journal article or two. I don't know her e-mail, unfortunately, but
the Adler is in Chicago and I'm sure you can get the number from
information.