Susan, I am interested in your comments and those of others related to the WWW homepage marketing potential for museums. Having just completed a page for ICOM's Marketing and Puclic Reelations Committee, I am hoping to assess at first hand the effectiveness, based on membership growth and expressions of interest via our mailback response facility, built into the page. The cost effectiveness also needs to be assessed. Our service provider is charges a flat rate of 12 cents a "hit" to host our page. As a non-profit organisation I would welcome someone who is prepared to host our page at no charge. The other option is to have the page sponsored. Museum merchandising should be able to capitalise on the WWW. The Museum of New Zealand now has it's mail order catalogue on-line. For my own part, I planned a recent trip to U.K. and Europe including a multitude of museum visits, by first consulting museum homepages, satellite weather forecasts and travel information on the Web. Here in New Zealand, we want our German Backpackers to learn about us via the Net when they begin planning their itinerary, not when they arrive in the country. Our visitor surveys will need to include the question: How did you first hear about us? Magazines, brochures, The Web....etc. I hope others- will share their experiences of marketing their museums via WWW. Best wishes, Roger Smith Chairman of ICOM MPR [log in to unmask] new address from September 24th - [log in to unmask]