I don't recall whether Bob Kelly's name has come up in our search for writers on "cultural tourism" (or "heritage tourism" as Ken Heard more accurately defines this wandering-about-for-experience biz), so I'll offer him up here (with my apologies to Bob for whatever work this may create for him). Dr. Robert F. Kelly is a marketing professor at The University of British Columbia who has written extensively about museum marketing and museum visitors. His approach to understanding visitations is an interesting one. Kelly divides visitors into two segments: the "traditional visitors" who "visit museums because they enjoy _being there_," and what he calls "the 'new visitor' segment, who visit museums to attain a state of _having been_ there" (from "The Socio-Symbolic Role of Museums," a paper presented at the 11th International Congress of Anthropological and Ethnological Sciences, August 1983). Since 1983 (and perhaps before...who can remember), he's written several articles that explore this "state of having been," including: "Museums as Status Symbols II: Attaining A State of Having Been," _Advances in Nonprofit Marketing_, Vol. 2, 1987, pp. 1-38. "The Pressures of Tourism on Museums: A Canadian Myth," paper presented at the Canadian Museums Association 1988 conference in St. John, New Brunswick. "Museums as Status Symbols III: A Speculative Examination of Motives Among Those Who Love Being in Museums, Those Who Go To Have Been, and Those Who Refuse to Go," paper presented at the 1991 Visitor Studies Conference in Ottawa, Canada (published also in the conference proceedings: _Visitor Studies: Theory, Research and Practice_, 1991, by the Center for Social Design, Jacksonville, Alabama). Kersti Krug Museum of Anthropology The University of British Columbia