Anita, Can you direct me to some articles or studies that describe a "typical" museum-goer - their average age, education level, where they live and how they tend to visit museums? I am working on a marketing plan for my museum, and a board member asked me to compare the demographics of our visitors to that of this so-called "typical" visitor. We are in NYC, so anything I find out must necessarily be adapted to this very unique breed - The New Yorker. But I would be grateful for any leads I can follow up here in our local library. Anything in American Demographics per chance?? Thank you!! Grace Rapkin The Jewish Museum 1109 Fifth Avenue NY, NY 10128 212-423-3236 e-mail: [log in to unmask]