One example I can think of comes from outside the museum world. The Deafness Research Foundation has a "club" called the Centurions, whom I believe pledge $1000.00 per year toward DRF's operating expenses. This is obviously done in full recognition by the donors of the difficulty many organizations have in funding non-sexy (or ego building) projects and activities. Perhaps the problem is that most donors don't really care about the organization they are supporting?