'taint that easy. You might read Beverly Serrell's book "Exhibit Labels" Chapter 4 "Who is the Audience (And What do They Want?) for details. My (and Beverly's) short answer is "Anyone over the age of 7" with the caveat: if you do your label writing job correctly. Diane Gutenkauf Manager, Interpretation & Exhibits The Morton Arboretum Lisle IL 60532 [log in to unmask] On Wed, 16 Apr 2003 11:11:53 -0700, Keni Sturgeon <[log in to unmask]> wrote: >Hello Everyone, > >I have a quick question. Does anyone on the list know the percentage of visitors that read the labels in our museums? I know I've seen a few studies on this, but can't for the life of me find the references and I need the percentage for a course I'm teaching. Any help would be great. > >Thanks, >Keni Sturgeon >Jensen Arctic Museum > ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).