Our marketing department has become pretty good at analyzing exhibition attendance demographics . . .but the museum is operating at a primitive level when evaluating the success of exhibitions in terms of anything but numbers through the door. The exhibitions department has started surveying visitors about their reactions to such things as content, installation design, text panels (both readability and interest level), lighting, seating, and audioguide. We also ask a couple of questions to find out if they "got" the message we were trying to convey. Our survey is a homegrown affair, designed in desperation to get SOME kind of information. I realize that evaluation (and interpretation) is a specialized field, perhaps best left to the professionals, but at this point we don't have funds to hire a consultant. If anyone is having success with a particular evaluation instrument and would be willing to share it with us, I'd be very grateful. In exchange, I'd be happy to e-mail you the survey we're using for our current exhibition, Edgar Degas: Figures in Motion. I've found a few useful publications on exhibition evaluation, notably Beverly Serrell's article in the spring 2001 issue of Exhibitionist and Barry and Gail Lord's new Manual of Museum Exhibitions. Anything other outstanding resources you can recommend? Thanks! Marie Via, Curator of Exhibitions Memorial Art Gallery 500 University Avenue Rochester, NY 14607 Phone: 585.473.7720, x3012 Fax: 585.473.6266 ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).