on 30/6/00 5:40 AM, Amy A Kleinert at [log in to unmask] wrote:

> The greatest obstacle that I have noted as I am going through this
> planning exercise is that the museum is faced with a visibility problem.
> Physical visibility and community awareness are both low.  How can this be
> solved? (at a no-to-low cost of course).

The common element of responses to my question last week about benefits of
websites was that they make the museum 'visible'. They create new online
audiences, of course, by people searching. If you also have a website
address on all of your marketing material, and link it into the websites of
local authorities, service groups and education institutions, it 'pops up'.

Then you need to start building content on the web, or pointing on the web
to content on site.

If you have a friendly ISP and some good tracking software, or you do on
site evaluations, you can find out the interests of your main 'visitors' and
cater for them more systematically.

It's one clever way of developing audiences.

Patricia.

Dr. Patricia Gillard
User Insite Pty Ltd
Canberra, Australia
612 62496773

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).