Actually, Doug, Reebok didn't need to do a "thorough" investigation of the
word "incubus" to determine how unsuitable it would be as a name for a shoe.
A superficial, 30-second glance at a dictionary would have sufficed.  If the
genius responsible for this gaffe wasn't fired, I hope he/she was sent to a
remedial language skills class.  If supposedly educated people like museum
professionals and academics don't use dictionaries, however, why should we
expect business and marketing executives to do so?

David Haberstich

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