Institute for Learning Innovation
Professional Development Seminar
June 17, 1999

"Building a Methodology to Evaluate Your Web Site"
presented by John Chadwick, Ph.D.
Senior Research  Associate, Institute for Learning Innovation


We define goals and objectives that can be measured when developing
traditional museum exhibits, but in the rush towards developing online
resources, little effort has been made to understand the behaviors of
online users. As the medium of the Web matures, the need for
understanding our online visitors is becoming increasingly important.
This workshop will explore the state of current research of online user
behavior and the methodological limitations of such research.

Dr. John Chadwick is a Senior Research Associate with the Institute of
Learning Innovation. Prior to joining the Institute, Dr. Chadwick worked
with the New Mexico Museum of Natural History and the New Mexico Office
of Cultural Affairs as a network administrator and Web
administrator. He is also the founder of Museum-L, a cross-disciplinary
Internet discussion list for museum professionals.  Dr. Chadwick's
dissertation was titled: "A Survey of Characteristics
and Patterns of Behavior in Visitors to a Museum Web Site."

Thursday, June 17, 1999 from 4:30-5:30 PM
A wine and cheese reception will follow

LOCATION: Thomas Point Room in the Loew's Hotel, Annapolis Maryland -
Directions to follow.

Please RSVP by Monday, June 14th
Elizabeth Donovan @ 410-268-5149 or [log in to unmask]
Limited seating, no fee required
(Directions will be sent by email or fax)

The Institute for Learning Innovation seminars are designed to provide
area professionals with opportunities to share new ideas and information
related to research, evaluation and educational development in the area
of free-choice learning.

Please also mark your calendars for our first fall seminar:

September 23, 1999
"Assessing the Impact of Museums"
John H. Falk, Ph.D., Director, Institute for Learning Innovation, will
describe two studies that document the impact of a museum on its public.

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