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Fri, 5 Mar 1999 14:02:38 -0500 |
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Public Relations Manager
Cranbrook Academy of Art
Cranbrook Art Museum
Qualifications
An undergraduate degree and at least five years of experience in
public relations. Computer literacy required.
Characteristic Duties and Responsibilities
Assist in the development of an annual public relations program for
Cranbrook Academy of Art and Cranbrook Art Museum which integrates the
divisions goals and objectives with those of the Cranbrook community.
Initiate regular meetings with the director of the Art Museum and
director of the Academy to review issues and activities, and provide
appropriate counsel on potential public relations opportunities.
Identify opportunities for media placements for the Academy, develop
and distribute news releases and actively solicit placement of those
items in local, national and international media outlets.
Ensure faculty achievements and honors are appropriately recognized in
international and national trade publications to further enhance the
Academy's reputation.
Work with the Art Museum's curators and directors on promotional
activities relating to exhibitions and special events.
Build and strengthen relationships with print and broadcast media,
particularly local art reporters/critiques, and act as chief liaison
with the media for the Art Museum.
Advise on content, conduct research, write and edit materials for
Cranbrook publications.
Assist with public relations activities for Academy and Art Museum
fund-raisers, including acting as public relations liaison with
volunteer organizing committees.
Assist in developing and monitoring appropriate public relations and
marketing budgets.
Supervise designers, printers, photographers and other vendors as
needed in the production and mailing of Cranbrook publications.
Work with other Cranbrook divisions in coordinating publication
scheduling and mailing timetables to provide smooth flow of materials
and help prevent overlap.
Update and maintain public relations mailing lists for the Academy and
Art Museum.
Maintain photography files for the Academy and Art Museum.
Assist the Director of Public Relations and Marketing with special
projects as necessary.
Supervision Received
This position reports directly to Cranbrook's Director of Public
Relations and Marketing.
Contact:
Ray Carson
Director of Public Relations
Cranbrook Educational Community
1221 N. Woodward Avenue, Box 801
Bloomfield Hills, MI 48303-0801
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