I am sending this message on behalf of a colleague who is interested in
knowing how other museums and galleries have approached the naming of
gallery spaces.

Melbourne Museum is a large state museum which is currently under
development and is due to open in 2000. There are a number of very large
gallery spaces where up to 2 or 3 exhibitions will be housed. The question
my colleague wishes to ask is:
How do museums and art galleries decide on names for galleries, for example,
is it by content, location/wayfinding or acknowledgment of sponsorship, or
are there any other criteria?

Any feedback is gratefully appreciated!