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Thu, 2 Apr 1998 08:00:44 -0700 |
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Nicola,
I am putting the finishing touches on my dissertation and will be defending on
April 20th. I used an online survey that was an adaptation of Marilyn Hood's
research on why people visit or don't visit a museum.
With an N of 348 usable responses, some of the demographics:
The Age Range of Survey Respondents
Mean Std Dev Variance Range Minimum Maximum
41.08 14.05 197.33 74.00 6 80
The Ages of Respondents by Gender.
Mean Std Dev Variance Cases
All 41.0843 14.0473 197.3252 344
Female 37.0154 12.7887 163.5501 130
Male 43.5561 14.2290 202.4640 214
More men (62.1%) than women (37.9%) completed this survey (Table 3). Once
again, the results are consistent with the findings of the most recent GVU
survey where 38.5 percent of the respondents in that survey were female.
Approximately 10% of the respondents indicated they were planning a tour of the
museum or the area. Most respondents indicated that the most satisfying part of
visiting Web sites is the content. Second is the ability to plan a tour. A
distant third is graphics and animation.
Of those who responded to the question, 196, or 56.3%, consider content most
important as shown in Figure 10, regardless of their museum visitation habits.
In the other categories, 74 respondents, or 21.3%, indicated that the Web site
was useful to plan a visit to the Museum and 21 respondents, or 6%, indicated
that the design of the Web site was most important.
A couple of interesting things. Those with a high level of interest spend more
time at the Web site than those with a lower level of interest in the subject
matter. People visiting the Web site as part of a group accessed more files
than those visiting alone although there was not a significant difference in
time spent visiting between the two groups.
Hope this helps a little bit.
john chadwick
[log in to unmask]
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