On Mon, 31 Aug 1998 14:48:35 -0700, "Colin Macgregor Stevens"
<[log in to unmask]> wrote:
>* KISS (keep it simple s____.)
>* Institutional name should be SHORT and sweet.
>* ONE name (when you make the change, make it completely)
>* ONE logo
>* Logo should be SIMPLE and clearly discernable from a distance (e.g. if
>used
>as a membership decal on the rear window of your car, can a motorist
>following you determine what it is without rear-ending you?)
>* Be CONSISTENT !
Good advice, Colin! I guess you can't tell us about the less
successful institutions without naming names, eh?
Doug Hoy