On Tue, 12 Aug 1997, Hodcarry wrote:
:| Actually doubling a price (cost $5 retail $10) is a 50% markup and is the
:| goal in many retail areas.
A small nit to pick here: the percentage mark-up is based on the
base cost, not the retail price.
So that is a 100% mark-up.
Which is still the goal in many areas. :-)
Rich "Unless they can get more" Johnson
Director of Marketing
Cotton Expressions, Ltd.
312-850-2545