A good marketing answer for a marketing concept.
Paul Apodaca
On Fri, 3 Oct 1997, ACWW NY wrote:
> In the US, the latest visitor studies show that interest in "cultural learning"
> as a leisure activity is on the rise, especially in senior citizen and baby
> boomer age groups. That is, more people are choosing to spend their free time
> at museums, zoos and the like, as opposed to going to the movies or watching
> TV. Visitors state the reason is because they want an experience that is
> educational as well as fun...thus the expression "edutainment."
>
> Mary Enright
> Marketing Manager
> Acoustiguide
>