While I was with the Arkansas Air Museum we maintained and were freely given
the space for a stand alone display in the airport's main terminal. Being
within walking distance of the terminal, that display brought several
visitors to our museum who needed to kill a little time between flights.

However, in the same terminal, the University Museum maintained a display
case which they used as a stop on their "rotating exhibits" display. While
these displays were seen by many hundreds of people a day, I personally
don't think they drew them all that many visitors if any.

And I think that's the story for a lot of airport displays. I think of them
as Point of Sale devices. If they're where the customer can react to them at
once, they'll do so. But if the customer has to take some other action
before they get to act on the display the chances of their doing so decrease
to near zero in a very short time.

Still they are valuable as a means of reaching the public with your
collection and I wouldn't consider turning down the chance to display in
such an environment were I given the chance to do so.

Thomas E. (Pete) Jordon
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