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Wed, 2 Jul 1997 20:57:20 GMT |
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iSTAR Internet Incorporated |
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On Tue, 1 Jul 1997 08:40:10 EDT, Barbara Batson <[log in to unmask]>
wrote:
>Well, there were marketing studies done, as there have been for
>the various cultural institutions in the Richmond area. Maybe
>there's something fundamentally wrong with the questions asked
>in focus groups? But, how can a museum staff, even
>understanding that admission represents a
Did they really use focus groups for this!? Yeah, there is something
fundamentally wrong. The publication "Marketing Myths That Are Killing
Business" touches on this, for anyone interested.
*************************************************************
Doug Hoy Evaluation National Museum of
[log in to unmask] & Science & Technology
(613)998-6863v Research P.O.Box 9724, Station T
(613)990-3654f Ottawa K1G 5A3 CANADA
**Opinions expressed are not necessarily shared by the NMSTC**
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