A colleague, Daryl Fischer of MUSYNERGY, and I are studying how museums
approach and provide services to their senior citizen audiences.

We're interested in identifying museums that specifically target senior
audiences in their marketing efforts and that provide educational programming
specific to senior interests and learning styles.  (This is a bit like the
other end of the equation to the very focused activities that museums
undertake in reaching youth audiences.)

We're also interested in how museums let their seniors know that their
participation is appreciated.

If you have any examples to share, you can contact me off-line.  Thanks!

Tamara Real
Get Real! Communications