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Wed, 19 Feb 1997 14:08:18 -0600 |
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On Wed, 19 Feb 1997, Tom Vaughan wrote:
:| What? Expose the sacred precincts of Educators and Interpreters to
:| ...Marketers? We know the salespeople never get asked any questions
:| about the exhibits, just as the custodians don't!
:|
:| Touche, Rich.
Thanks, Tom.
One of my favorite sayings these days is: "The exceptional we
recognize and accept immediately. The obvious takes a little
longer." Too often in an attempt to find the latest and greatest
way of increasing attendance, educating the attendees and raising
revenues, folks overlook the basics.
Another semi-heretical question (I guess I'm on a roll today
*grin*): How often do museum membership directors take advantage of
the museum store as a resource? Either using merchandise for member
premiums or using the store manager to investigate
pricing/availability for specialty items?
Again, just curious.
Rich Johnson
Director of Marketing
Cotton Expressions, Ltd.
Science, Science Humor & Nature Imprinted Apparel
http://www.cottonexpress.com
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