Matt,

I turn to our advisors for weird questions like "what parts of the brain
are used for taking a spelling test?" or "why does oj taste bad after you
brush your teeth?" This is the kind of stuff that's hard to find in journal
articles.

I also ask advisors to help me get images, video, artifacts. We tap the
advisory board for content review. Then there's the intangible benefit of
being able to say you have an advisory board...

>For those of you who have "advisory boards," I am curious-- what is the
>professional make-up of the boards?  Doctors, teachers, parents, etc?
>What, in your opinion, is such an entities greatest strength (or use?), and
>what is their greatest weakness (or hindrance)?.


Sharyn Horowitz, The Health Museum
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