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Date: | Sat, 27 Apr 1996 13:36:00 PDT |
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How many times does the same messages/notes come to you....seems
like three or four times, reading the same messages.
Is that common???
At 04:15 PM 4/27/96 -0400, you wrote:
>You might want to read "The Economics of Museum Admission Charges"
>>by Victoria Dickenson in the September 1993 issue of Curator
>>(Vol. 36, No. 3, pp. 220-234. There is also a reply to this article
>>by David S. Reed in the December 1993 issue of Curator (Vol. 36, No.
>>4., pp. 248-251).
>
>
>I will be looking up these articles, but meanwhile does anyone have any
>comments on the phenomenon that indicates that charging higher admissions
>often results in higher attendance (and thus higher revenue)?
>
>My take is that it's a "perceived value" thing: people want more of what
>they think is more valuable, in this case indicated by its price. The old
>"if it's free, who wants it?" routine. We've seen this happen with a number
>of our events and services--increasing the price has increased attendance
>and revenue. Has anybody else had experience with this?
>
>Julia Moore
>Indianapolis Art Center
>
>
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