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Mon, 9 Oct 1995 09:08:08 -0700 |
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Hiro,
Probably the MOST IMPORTANT FACTOR in your museum business plan
is NOT TO COUNT ON ADMISSIONS EVER FOR 100% OF YOUR INCOME. Lots
of people make lots of plans showing how they will be able to meet
all their expenses from admissions and museum-store sales, and few
if any do it.
You will hear lots of consultants tell you how easily [relatively]
it will be to meet all your expenses with fees. DON'T BELIEVE ANY
OF THEM. You must plan from the beginning for some subsidized
support - an endowment, trust fund, etc. - to make up the
difference. Do not expect to make more than 60% of operating revenue
from fees.
Maybe some other folks on the list have success stories of
continuing support from just admisssions and fees, but I haven't
seen them in my albeit limited experience.
--
Fred R. Reenstjerna, Research Librarian - Douglas County Museum
Roseburg, Oregon USA - [opinions expressed are my own, and I
stand behind every one of them]
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