Jim: Of course a visit to a Web site can be a compelling and complex experienc
e--just as many books (including museum catalogs) can be compelling and complex
  So what?  But if a surrogate for a museum CAUSED people not to bother visiti
ng the real museum, I'd think that was B-A-D!  And if a museum invested more mo
ney in its Web site ("virtual" museum? how about "pseudo-museum"?) than in cons
erving and exhibiting its real objects, I'd say that was B-A-D!