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Sat, 7 Oct 1995 20:58:32 -0400 |
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I wonder whether your objective is to justify changes in your brochure,=20
elicit candid responses regarding the difference between the two, get=20
a feeling of preference from your audience, or something else. And I'm not=
=20
sure what your first method will really be testing.
I lean toward the second method of showing the two brochures and asking=20
for candid responses. My gut reaction is that this method is more=20
direct and may be less leading to your audience. I think that you may get=
=20
less bias from visitors who inherently want please you by telling you=20
that your second product is better.
___________________________________________________________________________=
_
"Yet I will rejoice in the Lord, I will be joyful in God my Savior."
=09=09=09 --Habakkuk 3:18
Missi Mercer (and Queenie too!) | (202)496-0894 | [log in to unmask]
u
On Fri, 6 Oct 1995, William H. Stirrat wrote:
> I'm going to be formatively evaluating two different versions of an adult
> program brochure tomorrow using members of the museum who will be present
> for an event. I was wondering whether it would be better to: (1) show
> them the brochure currently used, get their reactions to it, and only the=
n
> show them the other brochure to ask them comparative questions; or (2) sh=
ow
> them both brochures at the same time. I'm leaning toward the first
> methodology, but thought I'd get a few other viewpoints in case someone h=
ad
> done this particular thing before.
>=20
> Thanks.
>=20
>=20
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> William H. Stirrat (Bill)
> Evaluator/Market Researcher ? !
> Our Minnesota Science Hall o
> Science Museum of Minnesota /( )\
> 30 East 10th Street =87
> St. Paul, MN 55101
> [log in to unmask]
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>=20
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