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From:
David Haberstich <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Tue, 11 Jul 1995 10:49:43 EDT
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I'd like to add a MAJOR dissent to Cathy Brady's minor dissent about the use of
 the word "center."  Take it from someone who works in a "center": you do end u
p spending a lot of time explaining what your organization does because "center
" is such an ambiguous, meaningless, essentially STUPID buzzword.  It's becomin
g one of the most overworked words in the English language.  My advice is to re
sist this asinine fad of naming everything from a closetful of A-V equipment a
"media center" to a whole county office building a "multifunctional center" (I
have such an absurdity in my county). I think it's an exercise in obscurantism
to call everything a center, and I can't see pandering to people who think they
 hate museums by sneakily calling it a "center" instead; sooner or later people
 will catch on and will deliberately stay ON THE EDGE, avoiding all centers!
Let's stop cheapening the language this way.  If you're a museum, say so proudl
y: to call yourself a "history center" is an exercise in non-communication.  Of
 course, if you're trying to expand and do more than traditional museum functio
ns so that you think the word "museum" is inadequate to describe what you do, m
aybe it's a signal that you're becoming unfocussed and losing sight of your mis
sion!    --David Haberstich

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