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Wed, 8 Nov 1995 15:58:54 EST |
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Tim et al,
Fret not -- when I started looking into psychographics at the prompting
of one of the curators here in Missouri,I hadn't the foggiest idea what
it was -- my best guess was that it had something to do with mentally
deranged visual artists. No such luck.
From what I have gathered, psychographics compliments demographics in
that it focuses mainly on current clientelle, understanding why they use
their leisure time by going to a museum. What makes museum-goers
tick? I'll see if I can't find a better definition from the literature
to help illuminate a rather recent development in figuring out the consumer.
Andrew
I haven't read it yet, but the cover story for the most recent issue
of Museum News is on culture tourists. It may provide SOME
kind of information on psychographics--certainly culture tourists
would be included in such a study, anyway.
For what it's worth,
Jennifer
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