I'm going to be formatively evaluating two different versions of=
an adult
program brochure tomorrow using members of the museum who will be=
present
for an event. I was wondering whether it would be better to: (1)=
show
them the brochure currently used, get their reactions to it, and=
only then
show them the other brochure to ask them comparative questions; or=
(2) show
them both brochures at the same time. I'm leaning toward the first
methodology, but thought I'd get a few other viewpoints in case someone=
had
done this particular thing before.
Thanks.
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William H. Stirrat (Bill)
Evaluator/Market Researcher ? !
Our Minnesota Science Hall o
Science Museum of Minnesota /( )\
30 East 10th Street =87
St. Paul, MN 55101
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