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Date: | Sun, 23 Jul 1995 16:29:21 -0700 |
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>Evaluation is very important and web development has some advantages and
>some real problems in terms of effective evaluation. It is relatively easy
>to track basic user behavior like were they go, what sections are the most
>popular and from these numbers get some useful feedback. The trouble is
>you don't know much about the user or what there qualitative experience
>was.
DING! We have a guest book (actually, I think we were the first site
to ever have a guest book) and we hope that visitors both find the
guest book and sign it. Some of the feedback has been very useful.
I wish people wrote more and were more honest. A common problem.
>I also think non-linear presentations are by their nature hard to evaluate,
>because the experience is more exploratory and harder to relate to specific
>goals. Since there are often multiple messages it makes it that much
>harder to formulate quantifiable criteria.
Non-linear presentations are hard to evaluate. This is a good thing. It
means the same person can have many different and unique experiences at the
same spot. When we developed our server (http://ucmp1.berkeley.edu/), we
tried to structure our information so that the same "object" end points
could be reached by many different routes, each route emphasizing one major
aspect of how to conceptualize that object.
>I would be interested in polling the museum webmasters out there on what
>they are finding. I hear some general trends like "the behind the scenes
>areas" are very popular, and people that people are spending more time in
>content areas than image areas, but I haven't seen any statistics for a
>given web site formulated this way or compared to other sites.
There should never be a clear division between content and
images. If such a division exists, then I probably will not find the
site very interesting, which is the usual experience these days.
Cheers,
Robert Guralnick | Department of Integrative Biology | Museum of Paleontology
University of California, Berkeley | Berkeley, CA 94720 | (510) 643-9746
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