Dear Museum Experts:
We're a small start-up science museum in Bloomington, IN and we're
preparing to do a marketing feasibility study and business plan.
For others who've been involved in feasibibility studies, what advice can
you offer? What are the common pitfalls to avoid? What kind of vital
information should we strive to obtain through this study? How are
questions best posed? on the phone, in person, through letters, focus
groups? How important is a feasibility study to the final creation of the
museum? How important is it to fundraising? Anything else we should know?
Thank you so much for your input. We value the insight of experienced
museum professionals.
Debra Kent
preferred e-mail address: [log in to unmask]
Thanks!