Primary Research Group Inc. has published The Pursuit of Bequests: A Survey of Best Practices, ISBN 9781574403398

The study presents data from a survey of 70 colleges, hospitals, museums and other non-profits about how they pursue bequests and what their results have been in recent years.

The study helps its readers to answer questions such as:  What percentage of total funds raised are accounted for by bequests?  How much staff time are advancement and fundraising staff’s spending on bequests? How are colleges, hospitals and other non-profits publicizing their pursuit of bequests? What methods are most effective? What are the age and other demographics of bequest grantors? For colleges, what percentage of bequests come from alumni?  For all non-profits, what percentage of bequest grantors are prior donors to the organization?  How many organizations reimburse bequest grantors certain expenses related to gifts of property and under what circumstances?  What percentage of bequests are unrestricted? What percentage residual bequests?  What are the costs of bequest campaigns?

Just a few of this 94-page report’s findings are that: 

·        44.34% of the bequests granted to colleges in the sample were unrestricted meaning that the recipient has full discretion over how the funds are spent. For hospitals, the same figure was 74.4%. 

·        73.61% of the organizations sampled have a web page on the organizational website about how to leave a bequest to the organization. 

·        9.04% of the bequests granted to the institutions sampled over the past five years came from individuals aged 50+ to 60. 

·        In general, the more money raised annually, the greater the percentage of bequests accounted for by so called residual bequests.

 The study is currently available as a PDF and will be available in book format on May 10, 2014 and can be ordered now.  The price for either version is $114.00; site licenses are also available.  To view the table of contents, excerpt, questionnaire and list of participants, view our website at www.PrimaryResearch.com or visit the product page for this report at: 

 
http://www.primaryresearch.com/view_product.php?report_id=545

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