Roger,
I tried to do a fair amount of research prior to our launch, but most of
what I found is reflected in your link.  Most data will reflect a
commercial/retail marketing application.  The mention of museums in the
link is a bit flawed in the fact that if someone isn't patient enough to
download the scanner, which only takes one time and not long, I had my
doubts about whether that same user would be patient enough to type in the
URL for every work/object that for which it's provided.
As I said before, I encourage each of you to experiment with it.  For our
predominant demographic (which admittedly is an academic setting), it was
a good fit and was well worth the time, based on the informal feedback
that I've gotten.  I hope that will be backed up with statistical data and
will share that when my colleague gets it to me.

Mary Mikel Stump
Gallery Director | Curator
The University Galleries, Texas State University

Joann Cole Mitte Building
Texas State University
601 University Drive
San Marcos, Texas  78666

512.245.2664 [office]
512.665.0730 [mobile]

www.txstgalleries.org





On 9/20/13 1:30 PM, "Roger" <[log in to unmask]> wrote:

>For those of you interested in QR Codes there is some good advice on
>their 
>use here.
>http://econsultancy.com/nz/blog/63437-qr-codes-the-good-the-bad-and-the-ug
>ly-reprise
>
>with best wishes
>Roger 
>
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