One study you might find interesting (it even comes with a video!) is:
 
"Insights: Museums Visitors Attitudes Expectations -- A Focus Group
Experiment"  (Los Angeles, CA : The J. Paul Getty Trust, The Getty
Center for Education in the Arts, 1991).
 
The best part is that it is free.  I ordered mine from:
 
The Getty Center for Education in the Arts
1875 Century Park East, Suite 2300
Los Angeles, CA  90067
 
It covers some very important issues and the interviews with visitors I found
very informative.
 
I hope this helps.
 
With every good wish,
 
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Steven R. Smith
Art Collection                                      Tel: (617)495-3150
Harvard Law School                                  FAX: (617)495-4449
Cambridge, MA  02138                  E-mail: [log in to unmask]
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