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Tue, 15 Mar 2011 13:27:35 -0700 |
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Have you tried sending email renewals? It would cut down on your postage
expenses and save paper. Yet, you would not sacrifice communicating with
your members. Perhaps look at each of the three mailed notices to
determine which produces the best response, then replace the other two
with an email.
Amanda Rookey
Director of Individual Giving and Membership Programs
775.329.3333 x232
-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]] On
Behalf Of Amanda Wheeler
Sent: Tuesday, March 15, 2011 1:00 PM
To: [log in to unmask]
Subject: [MUSEUM-L] Membership Renewal Notices
Hello,
I work at a small museum with a staff of three full time employees.
The staff here is weighing the benefits of sending multiple membership
renewal letters. At the moment, we send membership renewal reminders
three months before membership expires, again two months before, and
just before a member expires (three letters in total). We are thinking
of simply sending one renewal letter before a member expires to save
both time and postage. At the same time we do not want to loose any
renewals.
How often does your organization send membership renewal letters? Do
you find a significant reduction in the number of renewals if you send
only one letter?
Thank you so much for your time!
Amanda Wheeler
Mount Vernon Hotel Museum & Garden
421 East 61st Street
NY, NY 10065
(212) 838-6878
[log in to unmask]
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