>From our experience in our small museum over the last 16 months I would vote
for side one. We have spent minimal money on advertising and put more money
(percentage wise) into our temporary exhibit gallery and exhibits. We have
then utilized free press releases to the newspapers on average of three per
month. This has allowed us to have our name in the paper etc. without
spending large amounts on marketing.
----- Original Message -----
From: "Marianne Lorenz" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Thursday, November 06, 2008 1:28 PM
Subject: [MUSEUM-L] Marketing Strategy
We are having an ongoing discussion about marketing resource allocation at
our small museum.
One side: Put more $$ into higher quality exhibitions that will draw
greater audiences.
Other side: Keep exhibition budgets small and modest and of less quality
and put money into advertising to draw attendance.
Thoughts Please. Thanks.
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