Dear friends,
We are getting ready to conduct an audience and marketing survey for our
modest-sized university museum, which also serves the community. We have
already received the AAM guidelines for such a survey, but I'm wondering if
any of you have a)completed such a survey and b)what you learned. Ours is
being conducted by a team of graduate students in marketing at our business
school, and they will need a lot of guidance in learning about relevant
museum issues. Any ideas or suggestions you may have will be gratefully
received.
By the way, this is a great list - we've gotten loads of useful information
from many many helpful folks over the last few months. Thanks so much!
Best,
Claire Holman Thompson
Director of Development
Bayly Art Museum
(804)924-7458
FAX (804)924-6321
e-mail [log in to unmask]